Your Romford

Working in collaboration with Maccreanor Lavington Architects, we led the public engagement for a project shaping the future of Romford Town Centre. This process identified local priorities to help inform the Masterplan and Supplementary Planning Document. The engagement targeted a broad audience, including residents and visitors from both the immediate neighbourhoods and the wider borough, retail business owners, market stallholders, other local businesses, and political stakeholders. By combining online and face-to-face engagement, we enabled contributions from those unable to attend physical events. Taking the engagement directly to people—rather than expecting them to seek us out—maximised reach and participation. Pop-ups in high footfall locations such as Market Place, Romford’s main shopping street, and inside shopping centres allowed us to engage a wide, passing audience. Our activities were further amplified by an extensive print and digital campaign, including billboard advertising, targeted social media, and leveraging existing digital networks to broaden reach. After a pause caused by the pandemic and political changes in the borough, we refreshed the engagement in April 2024 with five pop-ups, five youth workshops, an online platform, and a stakeholder workshop. These activities helped endorse the Masterplan’s themes and intentions ahead of its formal adoption process.